About one in five businesses say their main website issue is low traffic. It doesn’t matter how good your service or product seems. If you’re not generating website traffic, you’re not generating website conversions.

Understanding the different sources of traffic for business websites can help improve your marketing strategy. You can reach customers through different sources to generate more traffic.

Read on to learn about the types of web traffic you can generate today!

1. Organic

About 70% of all online activity begins with a search engine like Google. In fact, 51% of all web traffic comes from an organic search.

Organic traffic indicates how many people enter your site after using a search engine. They can click on the link from a search engine results page (SERP) to reach your site.

If you want to generate more organic traffic, focus on search engine optimization (SEO) this year. SEO can improve your rankings. Higher rankings will help you generate more organic traffic.

You can use website traffic reporting to determine which keywords are helping you generate more traffic, too.

Then, you can update your SEO strategy to generate more traffic and website conversions in the future. You can reach out to the team at Design ME Marketing to get started.

2. Direct

As you review these different sources of traffic to your site, you might want to look at your direct traffic. Direct traffic has different origins, such as:

  • Visitors who directly type the URL of your site into a browser
  • People who have saved your URL to their favorites and clicked there
  • Visitors who clicked a link on a non-indexed document

Make sure your URLs are short and easy to remember. Then, you’ll have an easier time generating more direct website traffic. 

3. Referral

Referral traffic occurs when someone visits your website through someone else’s website. For example, you can generate referral website traffic through guest blogging or forums.

Generating backlinks from guest blogs or other websites can benefit your SEO strategy.

4. Paid

You can use social media ads or Google pay-per-click (PPC) ads to generate website traffic, too. Paid advertising can help you gain more website conversions as well.

Make sure to review the results from your campaigns on a regular basis. If you’re not generating traffic through your ads, you’re likely wasting money. Make adjustments to your campaigns to improve your ROI. 

5. Email

You can also generate website traffic through email marketing. When someone clicks on a link in an email, they can visit your site.

Make sure you’re using website traffic reporting to review your email campaigns. If you’re not generating email traffic, it’s time to adjust your emails. 

Track Traffic: 5 Sources of Traffic for Your Business Site

Understanding the different sources of traffic for business websites can help you improve your marketing strategy. Make sure you’re generating traffic from multiple sources. Otherwise, there’s a chance you’re not reaching a large enough audience online.

With website traffic reporting, you can make more informed decisions for your marketing plan this year.

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