Nearly 80% of businesses use email as a primary channel for generating leads. Not only is it affordable compared to other forms of marketing, but it’s also highly effective.

In fact, it has the highest ROI of all marketing channels. For every dollar spent, you can expect to generate around $40.

Are you a business owner? Looking for some tips on how to increase your email marketing conversion rates?

If so, you’re in the right place. We’ll be going over everything that you need to know about conversion optimization below.

Keep reading to learn more about the topic!

Pro Tip: When you are sending marketing emails to a large email list, it is necessary to verify your email list with bulk email verification tools.

1. Optimize Your Emails for Mobile Devices 

More than 50% of all emails are opened on a mobile device. Given that, it’s important that you optimize your emails for smartphones. For one thing, you want to make sure that they’re clear and easy to read.

Create eye-catching subject lines and keep your copy concise. Make sure that all of the important and relevant information is at the top and avoid long paragraphs.

And consider using buttons for call to action instead of links. If anything, they’re much easier to click on when using a touchscreen. Just make sure that the webpage it directs your readers to is mobile-friendly.

2. Include Different Types of Visuals

Adding visuals can significantly increase your email conversion rates. In fact, studies have shown that it can increase your engagement rate by up to 650% compared to text-only posts.

For example, you can add stock photos, GIFs, or emojis to your email campaigns. You don’t have to generate them yourself either—you can easily get them online. There are free email marketing tools that you can use as well to create graphics.

Also, pay attention to the colors. For instance, red can be used to install excitement among your readers.

3. Create a Sense of Urgency or Scarcity

Creating a sense of urgency will encourage your readers to take action quickly. For instance, you can add a countdown clock in your email if you’re offering a limited-time offer. Adding time-sensitive words such as “hurry”, “quick”, and “fast” can help as well.

Similarly, you can use scarcity to boost your email open rate. For example, if you’re about to launch a product, you can offer early-bird prices to your subscribers.

You can also offer a special discount code for the first 200 customers. That’ll give them the feeling that they’re getting an exclusive offer, which will help them make faster purchasing decisions.

Increasing Your Email Marketing Conversion Rates

The bottom line is, there are several things that you can do to increase your email marketing conversion rates. They’re not that difficult either. If anything, you just have to include the right content in your email.

Did you find these tips helpful? If so, you’ll be happy to know that we have more articles like this in our marketing section. Check it out today!